1. “Success represents the 1% of your work which results from the 99% that is called failure. Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing.” ― Soichiro Honda
2. “If you hire only people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among those you don’t particularly like.” ― Soichiro Honda
3. “I too, one day, would be like Napoleon, small and famous.” ― Soichiro Honda
4. “It wasn’t necessary to be born a nobleman or rich to succeed in life.” ― Soichiro Honda
5. “I would have to put in the necessary time, but nothing could stop me from succeeding.” ― Soichiro Honda
6. “I don’t give a damn for the diploma. What I want is the knowledge.” ― Soichiro Honda
7. “I don’t regret the thousands of times I came home empty-handed, having lost all my ammunition and bait. When the days get as gloomy as that, then you know you will soon find the treasure.” ― Soichiro Honda
8. “Man is not interesting without some imperfection.” ― Soichiro Honda
9. “Success can be achieved only through repeated failure and introspection. In fact, success represents 1 percent of your work which results only from the 99 percent that is called failure. Many people dream of success. To me success can be achieved only through repeated failure and introspection. In fact, success represents 1 percent of your work which results only from the 99 percent that is called failure.
10. “Real happiness lies in the completion of work using your own brains and skills.” ― Soichiro Honda
11. “There are… qualities which… lead to success. Courage, perseverance, the ability to dream and to persevere.” ― Soichiro Honda
12. “Success is 99% failure.” ― Soichiro Honda
13. “I let no one disturb my concentration… Even hunger could not disturb me.” ― Soichiro Honda
14. “A diploma is less useful than a ticket to a movie.” ― Soichiro Honda
15. “The day I stop dreaming is the day I die.” ― Soichiro Honda
16. “The laboratory of a factory is the best place to learn about failure!” – Soichiro Honda
17. “I just wouldn’t give in, no way.” ― Soichiro Honda
18. “A company is most clearly defined not by its people or its history, but by its products.” ― Soichiro Honda
19. “If I’d had to manage my company myself, I would have very quickly gone bankrupt.” ― Soichiro Honda
20. “You don’t measure a man’s greatness by his physical size, but by his acts, by the impact he makes on human history.” ― Soichiro Honda
21. “My biggest thrill is when I plan something and it fails. My mind is then filled with ideas on how I can improve it.” ― Soichiro Honda
22. “You direct a garage or a business like you drive a bus. It does its round, stopping to pick people up, but it can’t make a long distance trip. Of course you can be happy driving the same route all your life. But I wanted to drive bigger and faster buses, and see other places.” ― Soichiro Honda
23. “Why should a man… spend his days seated behind a desk, twiddling his thumbs to pass the time?” – Soichiro Honda
24. “I think best when I have a wrench in my hands.” ― Soichiro Honda
25. “Each individual should work for himself. People will not sacrifice themselves for the company. They come to work at the company to enjoy themselves.” ― Soichiro Honda
26. “If you make a superior product, people will buy it.” ― Soichiro Honda
27. “Enjoying your work is essential. If your work becomes an expression of your own ideas, you will surely enjoy it.” ― Soichiro Honda
28. “Racing improves the breed.” ― Soichiro Honda
29. “Why should a man spend his days seated behind a desk, twiddling his thumbs to pass the time?” – Soichiro Honda
30. “When you fail, you also learn how not to fail.” ― Soichiro Honda
31. “Hope makes you forget all the difficult hours.” ― Soichiro Honda
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