“In the end, we are our choices. Build yourself a great story.” ― Jeff Bezos
“In the old world, you devoted 30% of your time to building a great service & 70% of your time to shouting about it. In the new world, that inverts.” ― Jeff Bezos
“If you only do things where you know the answer in advance, your company goes away.” ― Jeff Bezos
“It’s hard to find things that won’t sell online.” ― Jeff Bezos
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” ― Jeff Bezos
“What we need to do is always look into the future.” ― Jeff Bezos
“Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.” ― Jeff Bezos
“You don’t want to negotiate the price of simple things you buy every day.” ― Jeff Bezos
“We see our customers as invited guests to a party, and we are the hosts. It;s our job every day to make every important aspect of the customer experience a little bit better.” ― Jeff Bezos
“If you’re not stubborn, you’ll give up on experiments too soon.” ― Jeff Bezos
“Maintain a firm grasp of the obvious at all times.” ― Jeff Bezos
“If you can make a decision with analysis, you should do so. But it turns out in life that your most important decisions are always made with instinct and intuition, taste, heart.” ― Jeff Bezos
“Your brand is what other people say about you when you’re not in the room.” ― Jeff Bezos
“Work hard, have fun, and make history.” ― Jeff Bezos
“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.” ― Jeff Bezos
“I believe you have to be willing to be misunderstood if you’re going to innovate.” ― Jeff Bezos
“The human brain is an incredible pattern-matching machine.” ― Jeff Bezos
“You can have a job, or you can have a career, or you can have a calling.” ― Jeff Bezos
“We want to make money when people use our devices, not when they buy our devices.” ― Jeff Bezos
“Kindness is a choice.” ― Jeff Bezos
“We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs.” ― Jeff Bezos
“There’ll always be serendipity involved in discovery.” ― Jeff Bezos
“If you never want to be criticized, for goodness’ sake don’t do anything new.” ― Jeff Bezos
“This has the potential to be bigger than anything we’ve ever done.” ― Jeff Bezos
“The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.” ― Jeff Bezos
“The people who are right a lot, often change their minds.” ― Jeff Bezos
“Position yourself with something that captures your curiosity, something that you’re missionary about.” ― Jeff Bezos
“You have to be willing to be misunderstood if you’re going to innovate.” ― Jeff Bezos
“A company shouldn’t get addicted to being shiny because shiny doesn’t last.” ― Jeff Bezos
“If you don’t understand the details of your business you are going to fail.” ― Jeff Bezos
“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.” ― Jeff Bezos
“All businesses need to be forever.” ― Jeff Bezos
“Be stubborn on vision but flexible on details.” ― Jeff Bezos
“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” ― Jeff Bezos
“Are you lazy or just incompetent?”
“When the world changes around you and when it changes against you, what used to be a tail wind is now a head wind, you have to lean into that and figure out what to do because complaining isn’t a strategy.” ― Jeff Bezos
“If you never want to be criticized, for goodness sake don’t do anything new.” ― Jeff Bezos
“We are stubborn on vision. We are flexible on details…” – Jeff Bezos
“I don’t want to use my creative energy on somebody else’s user interface.” ― Jeff Bezos
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” ― Jeff Bezos
“My own view is that every company requires a long-term view.” ― Jeff Bezos
“The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’” – Jeff Bezos
“What’s dangerous is not to evolve.” ― Jeff Bezos
“Profitability is very important to us or we wouldn’t be in this business.” ― Jeff Bezos
“There are two kinds of companies. Those that work to try to charge more and those that work to charge less. We will be the second”
“Your margin is my opportunity.” ― Jeff Bezos
“It’ so ambitious to take something as highly evolved as the book and improve on it.” ― Jeff Bezos
“Patience, persistence, and obsessive attention to detail.” ― Jeff Bezos
“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.” ― Jeff Bezos
“Are you lazy or just incompetent.” ― Jeff Bezos
“It’s not an experiment if you know it’s going to work.” ― Jeff Bezos
“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” ― Jeff Bezos
“We take risks all the time, we talk about failure.” ― Jeff Bezos “We need big failures in order to move the needle. If we don’t, we’re not swinging enough. You really should be swinging hard, and you will fail, but that’s okay.” ― Jeff Bezos
“My view is there’s no bad time to innovate.” ― Jeff Bezos
“Life’s too short to hang out with people who aren’t resourceful.” ― Jeff Bezos
“As a company, one of our greatest cultural strengths is accepting the fact that if you’re going to invent, you’re going to disrupt.” ― Jeff Bezos
“Work hard, have fun, & make history.” ― Jeff Bezos
“Frugality drives innovation.” ― Jeff Bezos
“Be stubborn on vision, but flexible on details.” ― Jeff Bezos
“If you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” ― Jeff Bezos
“No business can continue to shrink. That can only go on for so long before irrelevancy sets in.” ― Jeff Bezos
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” ― Jeff Bezos
“If you want to be inventive, you have to be willing to fail.” ― Jeff Bezos
“Part of company culture is path-dependent – it’s the lessons you learn along the way.” ― Jeff Bezos
“One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions. Your passions choose you.” ― Jeff Bezos
“Obsess about customers, not competitors.” ― Jeff Bezos
“In business, what’s dangerous is not to evolve.” ― Jeff Bezos
“If you never want to be criticized, for goodness’ sake don’t do anything new.” ― Jeff Bezos
“The common question that gets asked in business is, why? That’s a good question, but an equally valid question is why not?”
“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” ― Jeff Bezos
“Work Hard, have fun, make history.” ― Jeff Bezos
“A company shouldn’t get addicted to being shiny, because shiny doesn’t last.” ― Jeff Bezos
“The common question that gets asked in business is: Why? That’s a good question. But an equally valid question is: Why not?”
“We have focused like a laser on customer experience, and that really does matter.” ― Jeff Bezos
“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” ― Jeff Bezos
“One of the only ways to get out of a tight box is to invent your way out.” ― Jeff Bezos
“Keep our competitors focused on us, while we stay focused on the customer.” ― Jeff Bezos
“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you, it just works.” ― Jeff Bezos
