1. “Do what is right, not what you think the high headquarters wants or what you think will make you look good.” – Norman Schwarzkopf
2. “Judge your enemy based upon capabilities, not intent, you have to look at the enemy and really almost make a worst case call every time.” – Norman Schwarzkopf
3. “How do you fight someone who doesn’t care if they get killed? You accommodate them.” – Norman Schwarzkopf
4. “Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.” – Norman Schwarzkopf
5. “I like to say I’m not a hero.” – Norman Schwarzkopf
6. “I may have made my reputation as a general in the Army and I’m very proud of that. But I’ve always felt that I was more than one-dimensional.” – Norman Schwarzkopf
7. “You learn far more from negative leadership than positive leadership. Because you learn how not to do it.” – Norman Schwarzkopf
8. “Ninety-nine percent of leadership failures are failures of character.” – Norman Schwarzkopf
9. “A very great man once said you should love your enemies and that’s not a bad piece of advice. We can love them but, by God, that doesn’t mean we’re not going to fight them.” – Norman Schwarzkopf
10. “It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle.” – Norman Schwarzkopf
11. “I’d like to think I’m a caring human being.” – Norman Schwarzkopf
12. “Going to war without France is like going hunting without an accordion.” – Norman Schwarzkopf
13. “But I would defy anyone to go back over the years and tell me anyone whose career I’ve ruined, anyone whom I’ve driven out of the service, anyone I’ve fired from a job.” – Norman Schwarzkopf
14. “With a chemical alarm, you’re going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side.” – Norman Schwarzkopf
15. “When placed in command, take charge.” – Norman Schwarzkopf
16. “Success is sweet, but the secret is sweat.” – Norman Schwarzkopf
17. “The more you sweat in peace, the less you bleed in battle.” – Norman Schwarzkopf
18. “War is a profane thing.” – Norman Schwarzkopf
19. “A professional soldier understands that war means killing people, war means maiming people, war means families left without fathers and mothers.” – Norman Schwarzkopf
20. “It’s the sense of duty that keeps you going sometimes when things get very, very rough. Somebody’s got to do it. And if you don’t, who will?” – Norman Schwarzkopf
21. “True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.” – Norman Schwarzkopf
22. “To be an effective leader, you have to have a manipulative streak – you have to figure out the people working for you and give each tasks that will take advantage of his strength.” – Norman Schwarzkopf
23. “What is postwar Iraq going to look like, with the Kurds and the Sunnis and the Shiites? That’s a huge question, to my mind.” – Norman Schwarzkopf
24. “I get angry at a principle, not a person.” – Norman Schwarzkopf
25. “From the time I was twelve years old until I retired last year at the age of fifty-seven, the Army was my life. I loved commanding soldiers and being around people who had made a serious commitment to serve their country.” – Norman Schwarzkopf
26. “I was lucky enough to lead a very successful war.” – Norman Schwarzkopf
27. “I prided myself on being unflappable even in the most chaotic of circumstances.” – Norman Schwarzkopf
28. “The truth of the matter is that you always know the right thing to do. The hard part is doing it.” – Norman Schwarzkopf
29. “Any soldier worth his salt should be antiwar. And still there are things worth fighting for.” – Norman Schwarzkopf
30. “I believe that forgiving them is god’s function, our job is to arrange the meeting.” – Norman Schwarzkopf
31. “I admire men of character and I judge character not by how men deal with their superiors, but mostly how they deal with their subordinates. And that, to me, is where you find out what the character of a man is.” – Norman Schwarzkopf
32. “Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.” – Norman Schwarzkopf
33. “Leadership consists of character and strategy. If you can’t have both, opt for character.” – Norman Schwarzkopf
34. “If we invade Iraq and the regime is very close to falling, I’m very, very concerned that the Iraqis will, in fact, use weapons of mass destruction.” – Norman Schwarzkopf
35. “You can’t help someone get up a hill without getting closer to the top yourself.” – Norman Schwarzkopf
36. “I don’t consider myself dovish and I certainly don’t consider myself hawkish. Maybe I would describe myself as owlishthat is wise enough to understand that you want to do everything possible to avoid war.” – Norman Schwarzkopf
37. “I’d like to think I’m a caring human being.” – Norman Schwarzkopf