“Everyone starts strong. Success comes to those with unwavering commitment to be at the end.” ― Howard Schultz
“Profitability is a shallow goal if it doesn’t have a real purpose, and the purpose has to be share the profits with others.” ― Howard Schultz
“I can’t imagine a day without coffee. I can’t imagine.” ― Howard Schultz
“The challenge of the retail business is the human condition.” ― Howard Schultz
“Because not everyone can take charge of his or her destiny, those who do rise to positions of authority have a responsibility whose daily work keeps the enterprise running, not only to steer the correct course, but to make sure that no one is left behind.” ― Howard Schultz
“If people believe they share values with a company, they will stay loyal to the brand.” ― Howard Schultz
“It was not the calling of coffee, but the calling to try to build a company that my father never got a chance to work for.” ― Howard Schultz
“Believe in your dreams and dream big. And then after youve done that, dream bigger.” ― Howard Schultz
“Starbucks represents something beyond a cup of coffee.” ― Howard Schultz
“You have to have 100% belief in your core reason for being.” ― Howard Schultz
“If you want to achieve widespread impact and lasting value, be bold.” ― Howard Schultz
“Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is of the most important characteristic, which is trust.” ― Howard Schultz
“In anything we do, any endeavour, it’s not what you do; it’s why you do it.” ― Howard Schultz
“You can’t expect your employees to exceed the expectations of your customers if you don’t exceed your employee’s expectation of management.” ― Howard Schultz
“Don’t do things the way they’ve always been done. Done try to fit into the system. If you do what’s expected of you, you’ll never accomplish more than others expect.” ― Howard Schultz
“Risk more than others think safe.” ― Howard Schultz
“Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.” ― Howard Schultz
“Don’t be threatened by people smarter than you.” ― Howard Schultz
“Any business today that embraces the status quo as an operating principle is going to be on a death march.” ― Howard Schultz
“You have to know who you are and who you are not.” ― Howard Schultz
“Great opportunities can be and have been created during tough economic times.” ― Howard Schultz
“You have to create the thing you want to be part of.” ― Howard Schultz
“We built the Starbucks brand first with our people, not with consumers. Because we believed the best way to meet and exceed the expectations of our customers was to hire and train great people, we invested in employees.” ― Howard Schultz
“Luck is the residue of design.” ― Howard Schultz
“Success is something that has to be earned every day.” ― Howard Schultz
“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” ― Howard Schultz
“The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.” ― Howard Schultz
“Care more than others think wise.” ― Howard Schultz
“If you’re an entrepreneur, you’ve got to dream big and then dream bigger.” ― Howard Schultz
“Success is not sustainable if it is defined by how big you become or by growth for growth’s sake. Success is very shallow if it doesn’t have emotional meaning.” ― Howard Schultz
“A great business has to have a conscience. You have to know who you are and who you are not.” ― Howard Schultz
“I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all, it’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see and pursuing that vision.” ― Howard Schultz
“Cutting prices or putting things on sale is not sustainable business strategy.The other side of it is that you can’t cut enough costs to save your way to prosperity.” ― Howard Schultz
“A company can grow big without losing the passion and personality that built it, but only if it’s driven by values and by people, not by profits.” ― Howard Schultz
“I think if you’re an entrepreneur, you’ve got to dream big and then dream bigger.” ― Howard Schultz
“You’ve got to be truthful. I don’t think you should be vulnerable every day, but there are moments where you’ve got to share your soul and conscience with people and show them who you are, and not be afraid of it.” ― Howard Schultz
“You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.” ― Howard Schultz
“But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.” ― Howard Schultz
“Business leaders cannot be bystanders.” ― Howard Schultz
“Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.” ― Howard Schultz
“Success is best when it is shared.” ― Howard Schultz
“In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, ‘Listen, I have to be responsible for myself.’” – Howard Schultz
“Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.” ― Howard Schultz
“We as a company want to create access to the American Dream. Hope and opportunity for everybody.” ― Howard Schultz
“I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.” ― Howard Schultz
“Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.” ― Howard Schultz
“Success is best when it’s shared.” ― Howard Schultz
“When you’re building a business or joining a company, you have to be transparent; you can’t have two sets of information for two sets of people.” ― Howard Schultz
“Customers must recognize that you stand for something.” ― Howard Schultz
“When you start a company, it’s a singular focus. You have the wind at your back.” ― Howard Schultz
“Dream more than others think practical. Expect more than others think possible. Care more than others think wise.” ― Howard Schultz
“If you dream small dreams, you may succeed in building something small. For many people, that is enough. But if you want to achieve widespread impact and lasting value, be bold.” ― Howard Schultz
“In times of adversity and change, we really discover who we are and what we’re made of.” ― Howard Schultz
“Whatever you do, don’t play it safe.” ― Howard Schultz
“You have to be authentic, you have to be true, and you have to believe in your heart that this is going to work.” ― Howard Schultz
“I feel so strongly that the reason I’m here is I dreamed big dreams. I dreamed the kind of dreams that other people said would not be possible.” ― Howard Schultz
“The most powerful and enduring brands are built from the heart.” ― Howard Schultz
“You have to be honest and authentic and not hide. I think the leader today has to demonstrate both transparency and vulnerability, and with that comes truthfulness and humility.” ― Howard Schultz
“But when you really believe in yourself, in your dream, you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.” ― Howard Schultz
“My passion. My commitment. This is the most important thing in my life other than my family.” ― Howard Schultz
“I think my whole life, because of where I came from, I had a fear of failure.” ― Howard Schultz
“Success is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners.” ― Howard Schultz
“Don’t be threatened by people smarter than you.” ― Howard Schultz
“Expect more than others think possible.” ― Howard Schultz
“I am convinced that most people can achieve their dreams and beyond if they have the determination to keep trying.” ― Howard Schultz
“As a business leader, my quest has never been just about winning or making money. It has also been about building a great, enduring company, which has always meant striking a balance between profit and social conscience.” ― Howard Schultz
